The status of Tony's identity is weird. He keeps going public and then taking it back, or saying that someone else is wearing the suit now. During the pre-Civil War New Avengers, his identity is supposed to be secret. But most people in the superhero community can be assumed to know that it's him, and it wouldn't be unreasonable to have an ordinary person believe that it's him, given past evidence, even if he's denying it.
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